Naturvårdsverket – Sweden’s Environmental Protection Agency, hosted a design competition to develop a new visual identity for Hamra National Park. Working with Happy F&B and Forsman & Bodenfors Factory, Kronjuveler – Crown Jewels was a winning proposal that provided architectural and graphic solutions to encourage more visitors to engage with the forest and parkland.
In addition to the visual identity project, three new entrances were created in different habitats, leading visitors into the forests, marshes and riverside. Service functions, wayfinding, and informational signage were also produced to enhance the visitor experience. The new visual identity programme will eventually be implemented in other national parks throughout Sweden.