As a BIM strategist it’s incredibly frustrating to sit through meetings where digital ways of working shunned in place of existing methods. “Keep doing what we’ve always done” and “Let’s stick to what we know” are excuses for resisting change.
Why is this then? Well, a lot of the jargon surrounding digitalisation feels vague or even threatening. My observation is that the business models of today contribute to ambiguity and confusion, which in turn leads to increased costs for everyone involved.
We can solve this problem by taking a few simple steps and create value for all parties.