After struggling with declining population growth, Skellefteå is now growing in all directions, including upwards. At 75 metres high, Sara Cultural Centre has become the city’s new landmark and it is in the high-rise tower that The Wood Hotel by Elite is housed.
The whole idea behind Sara Cultural Centre came from workshops with the citizens of Skellefteå on how to make the city more attractive and reverse the declining population growth. The goal for 2030 is to reach a population of 90,000, and the tourism industry and cultural offerings play a central role in this effort.