The Vinnova initiative invites designers, researchers, forest stakeholders and innovators across the value chain – from forestry and industry to academia – to explore how the forest can be managed, valued and governed in a time of climate urgency and systemic change. Among the selected proposals, The Guardians’ Boardroom was recognised for its strong potential to address the sector’s most pressing challenges – while inspiring new ways of thinking.
Led by Emelie Ekblad and Fiona Hazell (MAD), together with Maria Bergmark from SVID, the Swedish Industrial Design Foundation, and Arctic Design Centre, in collaboration with White Arkitekter, the project investigates how decision-making in the forest industry can shift towards a regenerative, inclusive and long-term model – aligning with White Arkitekter’s vision for 2030, where all architecture supports regenerative development.