Design by White Arkitekter as Mizetto Launches Innovative Furniture Range at NeoCon

Since its inception in 2004, the Småland-based family business Mizetto has become an increasingly important player in the European design arena. This summer, the company will cross the Atlantic to open its first North American showroom at NeoCon in Chicago. It will showcase a range of new products, all of which challenge the conventional boundaries between indoors and outdoors, work and leisure, and home and office.

The collection includes the Parker bench, a bold and thoughtful design by Andreas Sture, a designer at White Arkitekter’s Gothenburg office.

Parker is the first furniture series in Mizetto’s range designed for both indoor and outdoor use. The bench’s seats are surrounded by a metal band that gives the illusion of floating. It is no coincidence that bamboo was chosen as the material for the boards. With its low carbon footprint and resistance to mould and rot, Parker is designed to withstand the rigours of nature and the test of time.

The circular aspect is woven into Parker’s DNA; the design allows individual boards to be replaced or repaired rather than having to replace the whole product.

As one of Scandinavia’s leading architectural practices, White Arkitekter works in an international context with a mission to enable sustainable life through the art of architecture. By 2030, White Arkitekter’s projects should be climate-neutral and regenerative through design excellence. Values that, according to Andreas Sture, can – and should – coexist.

“Together with our clients, we develop products that make people’s lives easier, more enjoyable, and more beautiful – with a clearly integrated circular perspective. This ensures that our design solutions are sustainable in the long term and contribute to a more circular economy,” says Andreas Sture.